Business FranchiseFor brands

Private brands · Retail & stores

Berger Paints dealership

Become an authorised Berger Paints dealer and sell its paints and coatings from your own shop.

All IndiaChecked: 28 October 2026
You put in
₹2 lakh – ₹3 lakh
OfficialPrinted as a minimum of ₹2–3 lakh, depending on several factors.
Franchise fee
Not printed — ask the brand
Royalty / commission
Not printed — ask the brand
Space
Not printed — ask the brand
Apply on the official page ↗
Head office
Kolkata, West Bengal
Where this cost standsCheaper to start than 86% of the 42 retail & stores franchises with a printed cost.
₹2 lakh
Lowest ₹25,000Highest ₹5.5 crore

Who can apply

  • The page lists no formal criteria. It says a rented shop can work if the company's criteria are met.

How to apply

  1. Open the Become a Dealer page on bergerpaints.com.
  2. Fill in the dealership enquiry form, or call 7666 60 60 60.
  3. Berger's team reviews your location and contacts you.

What this trade looks like

Representative photos of the trade — not this brand’s outlet.

Never pay a middlemanFake “dealership” offers using big names are common. Pay only into an account named on the official website, after a written agreement. If anyone asks for a “registration fee” over a phone call or WhatsApp, stop.

Sources (1)
  1. Berger Paints: Become a Dealer · 2026